The Peter B. Collins Show

The Peter B. Challenge—Update, February 21

In the two weeks since I posted the Peter B. Challenge, response from listeners has been tremendous. Your activism has produced some excellent leads for new advertisers. You have reminded current and prospective advertisers that you support progressive talk radio, and that, if they want your continued business, that they should support KSAC and other progressive talk stations, too.

If you’ve been helping, don’t stop now! If you can help, please start now! We are on the right track, and your continued efforts are needed to build and maintain KSAC and the PBC Show.

It’s pretty simple: to save and sustain Progressive Talk, we need your help, right now!

We need to bring more new advertisers and fresh dollars to the stations, and to my program. There’s a three-step strategy that you can use to help us:

1. If you are in charge of advertising for a business of organization, contact us immediately. Even if you’ve never considered adding radio to your promotional strategy, we can show you how it can be worked in to make your job promoting your group or company so much easier. For a small business, spending $500 a month on progressive radio can deliver excellent returns.

2. Go to any business you shop at, any website you look at, and any organization you belong to and tell them it is time to advertise where people like you listen. Tell them how many hours a day you have Progressive Talk playing, and tell them that folks just like you really go out of your way to patronize those groups and businesses that support Progressive Talk.

3. Finally, you’ll want to practice what you’ve been preaching: participate in a Progressive Talk BUY-cott. Make sure to support any group that interests you who you hear about via Progressive Talk, buy your goods and pay for your services from businesses who advertise on Progressive Talk, and every time you do, without exception, tell them that is why you are doing it. This is far more effective than you can imagine, as most advertisers get very little feedback on where they are getting their customers from, so they give this kind of reporting a lot of weight.

It’s just that simple. To sum up:
1. Advertise on Progressive Talk if you have any way or excuse to do so,
2. Tell everyone you do business with in person or online to support Progressive Talk wit their advertising dollars, and,
3. Tell every Progressive Talk advertiser you interact with that you are there because of their Progressive Talk ad campaign.

Just like that, you can save a program, a station, a format and a nation.

Thanks for your support!

Peter B